La Porte Biz Blog
The La Porte Biz Blog is a place for La Porte County Indiana Business to share their ideas to help promote business and to ask for advice on doing business in La Porte County. La Porte County businesses can also have their events posted here, place a coupon or be listed in our service directory. We also publish a monthly newsletter addressing ideas on how to become more successful and increase your profits. For information onr eceiving our newsletter, please e-mail us.
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More Thoughts On Local Newspapers
I have been receiving a lot of feedback on the state of the local newspaper and it is not positive. There seems to be a negative view of the direction and reach of the paper. Most people and business told me that the lack of local news is their main reason for getting the paper.. With the lack of local news, they feel it is not worth the time or money.
With most of use getting our word and national news from the internet or the cable news channels, you would think that the local newspaper would capitalize on being us the local news in print and on their websites. Yet, this is not being done.
As a business owner this means that the investment in advertising in the local newspaper is not getting the return you deserve. With decreasing subscriptions and higher advertising rates, business owners need to be more "targeted" when placing newspaper advertising. Also, be more demanding as to the service and return provided by the local newspaper. Sometimes the local newspapers tend to forget that they work for you and not the other way around.
If you have any thought, questions etc., please post them here or drop me an e-mail at eaglemediapub@gmail.com
Have a GREAT Week!
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