La Porte Biz Blog
The La Porte Biz Blog is a place for La Porte County Indiana Business to share their ideas to help promote business and to ask for advice on doing business in La Porte County. La Porte County businesses can also have their events posted here, place a coupon or be listed in our service directory. We also publish a monthly newsletter addressing ideas on how to become more successful and increase your profits. For information onr eceiving our newsletter, please e-mail us.
Please feel free to post any comments, questions, etc.
Available by appointment only
 |
|
Advantages Of A Website Vs. Yellow Pages
After spending over 15 years in the Yellow Page industry, with an independent yellow page publisher (some of you may remember U. S. Directories, the Red, White & Blue phone book), I feel that they aren't the force they use to be in marketing your business. Like the newspapers, the industry hasn't kept up with the Internet. Seeing the lack of creativity in that industry in regards to the Internet and the lack of a good web product, as a local search engine they still cater to the national companies while putting local business search results at the back of the line.
Here are a few advantages of having your own website and cutting your yellow pages budget to increase your marketing results.
-
A Nielsen Online study for February 2008, shows that there are over 150,470,00 active internet household users in the U. S.
-
Search engine use is dominated more by such sites as Google, Yahoo, and MSN, over the yellow page sites.
-
Cost is lower. A full page, full color yellow page ad can cost you over $10,000. per year.
That is for one directory in our market, we have 3! A basic presence web site ( 3 to 5 pages), can cost you approximately $1200. to start. After that, depending on your updating and web
maintenance package, you could average $500. to $2000. per year. That's for 3 to 5 pages!
-
Updates to keep up with your changes in business and market, with the yellow pages you are stuck with what is in print and on the web for 1 year. With a web site you can change it to meet you business needs.
-
As a marketing tool the web gives you more of a chance to educate and inform your customers and potential customers. With yellow pages you are limited to the space you can afford.
These are just a few of the advantages of a web site over yellow pages advertising. I am not suggesting that you drop out of the yellow pages, just look at realigning your advertising and marketing budget to either build or improve your website. If you are interested in learning more, please give me a call or drop me an e-mail.
Please feel free to post your thoughts on this subject. Next time we will discuss newspaper advertising and the web.
Have a GREAT week!
0 Comment(s)
