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Local Biz Blogs Official Blog   >  "What's in a name...or title?"

What's in a name...or title?

posted by Rebecca on Jun 13th, 2007 at 8:32 am
A lot, actually.

Think about it: when you open a magazine or newspaper, where do your eyes go first? The second paragraph of a random article? Nope. You notice the pictures and headlines. Similarly, new readers will scan your blog for interesting titles and are likely to ignore the rest of your content. Sad, but true.

Is this bad news? It can be, if you don't title your entries at all. If you do spend the minute or two it takes to craft a decent blog title, then you probably don't have to worry about readers scanning over your writing.

Some strategies to effectively title your blog entries include:

*No-Nonsense Titles. Penelope Trunk, author of The Brazen Careerist, writes a text-heavy blog about career and work-related issues. At first glance, her blog could be written off as a wall of words, but her concise, no-nonsense titles allow readers to effortlessly scan to interesting material (which isn't hard- it's a great blog!).

*Creative and Funny Titles. Dooce writer Heather Armstrong uses humor to catch the eye of her readers. Titles like "Four more paws on the hardwood" and "Despite taking my meds regularly" make readers chuckle and read her entries out of curiosity.

While boring blog titles won't completely ruin your blog, crafting your titles strategically will guide your readers to what they would consider your best content. What do you get out of it? Loyal readership, and eventually, more business.

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