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Video: All About B Corporations
We recorded entrepreneur Jay Coen Gilbert giving a presentation on B Corporations, his latest project after selling the popular apparel company And1 which he co-founded. B Corporation is a new set of standards and legal framework for using the power of business to create public benefit. B Corp businesses meet high performance and legal standards, while building a collective voice for conscious businesses.
B Corporations turn the traditional corporate model on its head. They use the power of capitalism to address the pressing social and environmental issues we face. This is an opportunity to create a new sector of the economy, and a better world.
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