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Local Biz Blogs Official Blog   >  "Entrepreneurs in Northwest Indiana Meet To Learn Business Blogging"

Entrepreneurs in Northwest Indiana Meet To Learn Business Blogging

posted by lbb_mike on Aug 28th, 2008 at 4:45 am

localbizblogs.com meetup in merrillville, in

This week I am in Northwest Indiana meeting with local business owners. On Tuesday several of us got together for a discussion about marketing a small business on the web. Everyone who attended had different backgrounds, yet all were highly motivated to learn how the internet is changing the way they reach customers. These entrepreneurs are community leaders and have prominent businesses in Merrillville, Valparaiso, Hobart, Gary, Hebron, and Chesterton. They represent the face of local business in the region.

I gave a presentation on blogging and shared tips on how to optimize a BizBlog for search engines. I also highlighted these success stories:

  • Johns Pizzeria collected 53 coupons in a one week. Half the catering events booked this summer were from customers who found their BizBlog.

  • Indiana Re-Bath was picked up by the major search engines after their first week of blogging. By the end of week two, they jumped to the first page on Google for search terms such as 'bath remodeling northwest indiana', 'shower conversions valparaiso' and 'bathtubs valparaiso'.

  • St Sava is averaging 600 unique visitors a week, with half coming from search engines. Their all-time total is 90,000 hits. To date they have raised $500 from merchandise sold through their BizBlog.

I would like to give a special thank you to 1st Metropolitan Mortgage for providing the awesome venue with the deluxe flat screen and Johns Pizzeria for the delicious pizza. I'll be back again in late September, so let's meet again!


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