Recession-battered small businesses looking for an edge can now find one – even if only a small one – in Skype, the low-or-no-cost voice-over-Internet service that until now has mainly been of interest to consumers.

The morning paper spins stories of doom and gloom. Customers and financing are much harder to come by. These are the realities of tougher economic times.

If you run a traditional bricks-and-mortar local small business, there are several things you can do to promote yourself online. One of the most effective ways to get targeted traffic to your site is by optimizing your site for local keywords. Rather than going after broad keywords that everyone is targeting, you can rank better by using location specific keywords.

If you run a business, you’ve probably either already started a blog or at least considered doing so. Companies of every size are using business blogs to build authority, increase online exposure, make valuable connections, and boost their sales.

When people become involved in Internet marketing, one of the issues that comes up are the differences between natural and paid search. Both strategies have their pros and cons and can be very effective as part of a marketing strategy.

If you want to grow your business, the opportunities to promote yourself and your products or services are extensive. Facebook is definitely the kind of marketing tool you should have under your belt.

From what I’m learning, it’s one of a variety of really effective vehicles to achieve business goals. Developing interaction, relationships and rapport with your audience can lead directly to increased sales.

Starting a new venture is an exciting event. It can be so exciting that sometimes people forget to consider some basic first steps. If you're starting a new business, congratulations! But make sure you take a moment to think about protecting your company in the long term. Here are some tips to consider.

ave you ever wondered why some companies consistently appear on the first page of Google, while you can't seem to move above the third or fourth page? As you get your business up and running on the internet, search engine optimization (aka: SEO) can be a critical step to success online. Search is a great way to get your name in front of new customers and expand your reach beyond your local market. Here are our SEO basics to help you get your website to the top.

Coworking is office space for us–free agents, freelancers, starter-uppers, and home entrepreneurs. You go to this shared space and, I don’t know, do all the things you used to do at your former nine-to-fiver. It’s actually a great idea.

So here are 10 specific strategies you can begin to implement today and start getting more blog subscribers right away.

Thousands of blogs are being created every week and many of them are making critical mistakes within the first week of starting. If you are thinking about starting a blog here are some things that you should think about and do within the first 7 days of s

A DBA is short for “doing business as”. In some states, it’s also know as an “assumed name”. It simply refers to a factious name under which you conduct business.

In this article you will learn exactly what blogging is and what blogging is not and why you should or should not start blogging.

If you’re going to take your business online – whether you are planning to sell a product or a service – there’s an important thing to consider: how will your customers pay you?