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Building Credibility and a Positive Online Presence Through Blogging
posted by Rebecca on Jun 19th, 2007 at 10:32 am
I stumbled upon an interesting blog post called "The Power of Credibility". According to the writer,
"One of the seriously positive benefits of blogging is the credibility you can build in your chosen field. If you blog well and blog often and the topics you write about inform people, you will quickly become associated with those topics as someone who knows something of value. This is called credibility."
But is it really that easy? Well, yeah, it is.
If you faithfully post interesting blog content about your field and link to other credible sites, search engines like Google will crawl your blog more frequently. This leads to more traffic, more readership and this, in turn, builds your credibility. Your readers will recommend your blog to friends, resulting in even more traffic, and eventually, new clients!
Another bonus? The more content you post in your blog, the greater control you have over your online identity. Try this easy experiment and you'll see exactly what I mean.
If all worked properly (and depending on how common your name is), you should see your blog entries ranked higher in Google's search results for your name. Potential clients can (and will) Google your name. These search results may not be related to you, but does your client know that? Manage your online presence and improve your credibility by consistently producing new, quality content you'd be proud to show your clients and colleagues.
"One of the seriously positive benefits of blogging is the credibility you can build in your chosen field. If you blog well and blog often and the topics you write about inform people, you will quickly become associated with those topics as someone who knows something of value. This is called credibility."
But is it really that easy? Well, yeah, it is.
If you faithfully post interesting blog content about your field and link to other credible sites, search engines like Google will crawl your blog more frequently. This leads to more traffic, more readership and this, in turn, builds your credibility. Your readers will recommend your blog to friends, resulting in even more traffic, and eventually, new clients!
Another bonus? The more content you post in your blog, the greater control you have over your online identity. Try this easy experiment and you'll see exactly what I mean.
- Do a quick Google search for your own name. Take note of the search results.
- Over the next week, try posting 3 new blog entries.
- At the end of the week, do another Google search for your own name. See anything new?
If all worked properly (and depending on how common your name is), you should see your blog entries ranked higher in Google's search results for your name. Potential clients can (and will) Google your name. These search results may not be related to you, but does your client know that? Manage your online presence and improve your credibility by consistently producing new, quality content you'd be proud to show your clients and colleagues.
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