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Introducing BizBlog Statistics
This week we rolled out a new feature that allows you to measure the performance of your BizBlog and gives you insight as to how people have been finding your business. BizBlog Stats shows you the number of visitors that have come to your BizBlog and which search terms they used to find you. BizBlog Stats is being sent to you as a weekly summary and will eventually make its way to your Dashboard.
Let's take a look at Shannon's statistics for last week. Shannon is a Certified Nutritionist in San Francisco who offers individualized nutrition consultation programs. She has received several leads since she began blogging in December, and she has also accumulated significant page rank on popular search engines.
This week Shannon had 51 unique visitors (number of individuals) with a total of 128 page views (includes multiple visits by same visitor). 8 visitors found her BizBlog through search engines using 6 keywords or key phrases. 6 visitors came from Google.com and 2 from Live.com.
| Week spanning from March 10, 2008 - March 16, 2008 |
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Visitors by Search Engine
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Keywords people used to find your BizBlog
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As you can see, Shannon's BizBlog is establishing high page rank for keywords that directly relate to her business. This kind of data exemplifies exactly what LocalBizBlogs strives for - driving valuable traffic to your BizBlog by way of relevant keywords.
Now keep in mind that Shannon's success is the result of many blog posts. The content she adds to her BizBlog has an impact on how search engines guide people to her business. BizBlog Stats makes this traffic data available, giving you feedback that can be acted upon.
Armed with this information, Shannon is able to target specific topics and measure the results of her efforts. For instance, if she hears that Martha Stewart had a segment about cooking with Stevia, a plant-based all natural sweetener. Shannon could reach out to potential clients by blogging about Stevia and posting related content like a YouTube video of the Martha Stewart episode. Her BizBlog Stats would provide a basis from which Shannon could rate performance and refine her strategy.
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Search Terms: How People Find Your BizBlog




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