Sustainable Business Alliance
The Sustainable Business Alliance is a membership organization for companies committed to greater environmental and socially responsible business practices. Our members are a diverse community of over 100 sustainable businesses in the San Francisco Bay Area. We strengthen our businesses through networking, education, and partnership opportunities. We learn from and support each other through strong community and collaboration.
Our mission is to promote sustainable business practices, nurture the environmentally-committed business sector, advocate the environmentally progressive policies, and improve the environmental profile of economic activity in the East Bay.
If you are already implementing sustainable practices in your business, or would like to learn more about greening your business, consider membership in our growing network of eco conscious entrepreneurs.
Available by appointment only
Stanford Commencement Speech--Steve Jobs
You've got to find what you love,' Jobs says
This is the text of the Commencement address by Steve Jobs, CEO of Apple
Computer and of Pixar Animation Studios, delivered on June 12, 2005
I am honored to be with you today at your commencement from one of the
finest universities in the world. I never graduated from college. Truth be
told, this is the closest I've ever gotten to a college graduation. Today I
want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots. I dropped
out of Reed College after the first 6 months, but then stayed around as a
drop-in for another 18 months or so before I really quit. So why did I drop
out? It started before I was born. My biological mother was a young,
unwed college graduate student, and she decided to put me up for adoption.
She felt very strongly that I should be adopted by college graduates, so
everything was all set for me to be adopted at birth by a lawyer and his
wife. Except that when I popped out they decided at the last minute that
they really wanted a girl. So my parents, who were on a waiting list, got a
call in the middle of the night asking: "We have an unexpected baby boy; do
you want him?" They said: "Of course." My biological mother later found out
that my mother had never graduated from college and that my father had never
graduated from high school. She refused to sign the final adoption papers.
She only relented a few months later when my parents promised that
I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea
what I wanted to do with my life and no idea how college was going to help
me figure it out. And here I was spending all of the money my parents had
saved their entire life. So I decided to drop out and trust that it would
all work out OK. It was pretty scary at the time, but looking back it was
one of the best decisions I ever made.
The minute I dropped out I could stop taking the required classes that
didn't interest me, and begin dropping in on the ones that looked interesting. It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I
returned coke bottles for the 5¢ deposits to buy food with, and I would
walk the 7 miles across town every Sunday night to get one good meal a week
at the Hare Krishna temple. I loved it. And much of what I stumbled into by
following my curiosity and intuition turned out to be priceless later on.
Let me give you one example: Reed College at that time offered perhaps the
best calligraphy instruction in the country. Throughout the campus every
poster, every label on every drawer, was beautifully hand calligraphed.
Because I had dropped out and didn't have to take the normal classes, I
decided to take a calligraphy class to learn how to do this. I learned
about serif and san serif typefaces, about varying the amount of space
between different letter combinations, about what makes great typography
great. It was beautiful, historical, artistically subtle in a way that
science can't capture, and I found it fascinating. None of this had even a
hope of any practical application in my life. But ten years later, when we
were designing the first Macintosh computer, it all came back to me. And we
designed it all into the Mac. It was the first computer with beautiful
typography. If I had never dropped in on that single course in college, the
Mac would have never had multiple typefaces or proportionally spaced fonts.
And since Windows just copied the Mac, its likely that no personal computer
would have them. If I had never dropped out, I would have never dropped in
on this calligraphy class, and personal computers might not have the
wonderful typography that they do.
Of course it was impossible to connect the dots looking forward when I was
in college. But it was very, very clearlooking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect
them looking backwards. So you have to trust that the dots will somehow
connect in your future. You have to trust in something - your gut, destiny,
life, karma, whatever. This approach has never let me down, and it has made
all the difference in my life.
My second story is about love and loss. I was lucky I found what
I loved to do early in life. Woz and I started Apple in my parents garage
when I was 20. We worked hard, and in 10 years Apple had grown from just
the two of us in a garage into a $2 billion company with over 4000
employees. We had just released our finest creation - the Macintosh - a
year earlier, and I had just turned 30. And then I got fired. How can you
get fired from a company you started?
Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for thefirst year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What
had been the focus of my entire adult life was gone, and it was
devastating. I really didn't know what to do for a few months. I felt that
I had let the previous generation of entrepreneurs down - that I had
dropped the baton as it was being passed to me. I met with David Packard
and Bob Noyce and tried to apologize for screwing up so badly. I was a very
public failure, and I even thought about running away from the valley. But
something slowly began to dawn on me I still loved what I did. The turn
of events at Apple had not changed that one bit. I had been rejected, but I
was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that
could have ever happened to me. The heaviness of being successful was
replaced by the lightness of being a beginner again, less sure about
everything. It freed me to enter one of the most creative periods of my
life. During the next five years, I started a company named NeXT, another
company named Pixar, and fell in love with an amazing woman who would
become my wife.
Pixar went on to create the worlds first computer animated
feature film, Toy Story, and is now the most successful animation studio in
the world. In a remarkable turn of events, Apple bought NeXT, I retuned to
Apple, and the technology we developed at NeXT is at the heart of Apple's
current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired
from Apple. It was awful tasting medicine, but I guess the patient needed
it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm
convinced that the only thing that kept me going was that I loved what I did.
You've got to find what you love. And that is as true for your work as
it is for your lovers.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters
of the heart, you'll know when you find it. And, like any great
relationship, it just gets better and better as the years roll on.
So keep looking until you find it. Don't settle.
My third story is about death. When I was 17, I read a quote that went
something like: "If you live each day as if it was your last, someday you'll
most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the
last day of my life, would I want to do what I am about to do today?" And
whenever the answer has been "No" for too many days in a row, I know I need
to change something.
Remembering that I'll be dead soon is the most
important tool I've ever encountered to help me make the big choices in
life. Because almost everything all external expectations, all pride, all
fear of embarrassment or failure - these things just fall away in the face
of death, leaving only what is truly important. Remembering that you are
going to die is the best way I know to avoid the trap of thinking you have
something to lose. You are already naked. There is no reason not to follow
your heart. About a year ago I was diagnosed with cancer. I had a scan at
7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't
even know what a pancreas was. The doctors told me this was almost
certainly a type of cancer that is incurable, and that I should expect to
live no longer than three to six months. My doctor advised me to go home
and get my affairs in order, which is doctor's code for prepare to die. It
means to try to tell your kids everything you thought you'd have the next
10 years to tell them in just a few months. It means to make sure
everything is buttoned up so that it will be as easy as possible for your
family. It means to say your goodbyes. I lived with that diagnosis all
day. Later that evening I had a biopsy, where they stuck an endoscope down
my throat, through my stomach and into my intestines, put a needle into my
pancreas and got a few cells from the tumor. I was sedated, but my wife,
who was there, told me that when they viewed the cells under a microscope
the doctors started crying because it turned out to be a very rare form of
pancreatic cancer that is curable with surgery. I had the surgery and I'm
fine now.
This was the closest I've been to facing death, and I hope its
the closest I get for a few more decades. Having lived through it, I can
now say this to you with a bit more certainty than when death was a useful
but purely intellectual concept: No one wants to die. Even people who
want to go to heaven don't want to die to get there. And yet death is the
destination we all share. No one has ever escaped it. And that is as it
should be, because Death is very likely the single best invention of Life.
It is Life's change agent. It clears out the old to make way for the new.
Right now the new is you, but someday not too long from now, you will
gradually become the old and be cleared away. Sorry to be so dramatic, but
it is quite true. Your time is limited, so don't waste it living someone
else's life. Don't be trapped by dogma - which is living with the results
of other people's thinking. Don't let the noise of other's opinions drown
out your own inner voice. And most important, have the courage to follow
your heart and intuition. They somehow already know what you truly want to
become. Everything else is secondary. When I was young, there was an
amazing publication called The Whole Earth Catalog, which was one of the
bibles of my generation. It was created by a fellow named Stewart Brand not
far from here in Menlo Park, and he brought it to life with his poetic
touch. This was in the late 1960's, before personal computers and desktop
publishing, so it was all made with typewriters, scissors, and polaroid
cameras. It was sort of like Google in paperback form, 35 years before
Google came along: it was idealistic, and overflowing with neat tools and
great notions.
Stewart and his team put out several issues of The Whole
Earth Catalog, and then when it had run its course, they put out a final
issue. It was the mid-1970s, and I was your age. On the back cover of their
final issue was a photograph of an early morning country road, the kind you
might find yourself hitchhiking on if you were so adventurous. Beneath it
were the words: "Stay Hungry. Stay Foolish." It was their farewell message
as they signed off. Stay Hungry. Stay Foolish. And I have always wished
that for myself. And now, as you graduate to begin anew, I wish that for
you. Stay Hungry. Stay Foolish. Thank you all very much.
_________________________________________________
Steve Jobs
CEO, Apple
CEO, Pixar
>
>
>This is the text of the Commencement address by Steve Jobs, CEO of Apple
>Computer and of Pixar Animation Studios, delivered on June 12, 2005
>
>
>I am honored to be with you today at your commencement from one of the
>finest universities in the world. I never graduated from college. Truth be
>told, this is the closest I've ever gotten to a college graduation. Today I
>want to tell you three stories from my life. That's it. No big deal. Just
>three stories.
>
> The first story is about connecting the dots. I dropped
>out of Reed College after the first 6 months, but then stayed around as a
>drop-in for another 18 months or so before I really quit. So why did I drop
>out? It started before I was born. My biological mother was a young,
>unwed college graduate student, and she decided to put me up for adoption.
>She felt very strongly that I should be adopted by college graduates, so
>everything was all set for me to be adopted at birth by a lawyer and his
>wife. Except that when I popped out they decided at the last minute that
>they really wanted a girl. So my parents, who were on a waiting list, got a
>call in the middle of the night asking: "We have an unexpected baby boy; do
>you want him?" They said: "Of course." My biological mother later found out
>that my mother had never graduated from college and that my father had
>never graduated from high school. She refused to sign the final adoption
>papers. She only relented a few months later when my parents promised that
>I would someday go to college.
>
> And 17 years later I did go to college.
>But I naively chose a college that was almost as expensive as Stanford, and
>all of my working-class parents' savings were being spent on my college
>tuition. After six months, I couldn't see the value in it. I had no idea
>what I wanted to do with my life and no idea how college was going to help
>me figure it out. And here I was spending all of the money my parents had
>saved their entire life. So I decided to drop out and trust that it would
>all work out OK. It was pretty scary at the time, but looking back it was
>one of the best decisions I ever made.
>
> The minute I dropped out I could stop taking the required classes that
>didn't interest me, and begin
>dropping in on the ones that looked interesting. It wasn't all romantic.
>I didn't have a dorm room, so I slept on the floor in friends' rooms, I
>returned coke bottles for the 5¢ deposits to buy food with, and I would
>walk the 7 miles across town every Sunday night to get one good meal a week
>at the Hare Krishna temple. I loved it. And much of what I stumbled into by
>following my curiosity and intuition turned out to be priceless later on.
>
> Let me give you one example: Reed College at that time offered perhaps the
>best calligraphy instruction in the country. Throughout the campus every
>poster, every label on every drawer, was beautifully hand calligraphed.
>Because I had dropped out and didn't have to take the normal classes, I
>decided to take a calligraphy class to learn how to do this. I learned
>about serif and san serif typefaces, about varying the amount of space
>between different letter combinations, about what makes great typography
>great. It was beautiful, historical, artistically subtle in a way that
>science can't capture, and I found it fascinating. None of this had even a
>hope of any practical application in my life. But ten years later, when we
>were designing the first Macintosh computer, it all came back to me. And we
>designed it all into the Mac. It was the first computer with beautiful
>typography. If I had never dropped in on that single course in college, the
>Mac would have never had multiple typefaces or proportionally spaced fonts.
>
> And since Windows just copied the Mac, its likely that no personal computer
>would have them. If I had never dropped out, I would have never dropped in
>on this calligraphy class, and personal computers might not have the
>wonderful typography that they do.
>
> Of course it was impossible to connect
>the dots looking forward when I was in college. But it was very, very clear
>looking backwards ten years later. Again, you can't connect the dots
>looking forward; you can only connect them looking backwards. So you have
>to trust that the dots will somehow connect in your future. You have to
>trust in something - your gut, destiny, life, karma, whatever. This
>approach has never let me down, and it has made all the difference in my
>life.
>
> My second story is about love and loss. I was lucky I found what
>I loved to do early in life. Woz and I started Apple in my parents garage
>when I was 20. We worked hard, and in 10 years Apple had grown from just
>the two of us in a garage into a $2 billion company with over 4000
>employees. We had just released our finest creation - the Macintosh - a
>year earlier, and I had just turned 30. And then I got fired. How can you
>get fired from a company you started?
>
> Well, as Apple grew we hired someone
>who I thought was very talented to run the company with me, and for the
>first year or so things went well. But then our visions of the future began
>to diverge and eventually we had a falling out. When we did, our Board of
>Directors sided with him. So at 30 I was out. And very publicly out. What
>had been the focus of my entire adult life was gone, and it was
>devastating. I really didn't know what to do for a few months. I felt that
>I had let the previous generation of entrepreneurs down - that I had
>dropped the baton as it was being passed to me. I met with David Packard
>and Bob Noyce and tried to apologize for screwing up so badly. I was a very
>public failure, and I even thought about running away from the valley. But
>something slowly began to dawn on me I still loved what I did. The turn
>of events at Apple had not changed that one bit. I had been rejected, but I
>was still in love. And so I decided to start over.
>
> I didn't see it then,
>but it turned out that getting fired from Apple was the best thing that
>could have ever happened to me. The heaviness of being successful was
>replaced by the lightness of being a beginner again, less sure about
>everything. It freed me to enter one of the most creative periods of my
>life. During the next five years, I started a company named NeXT, another
>company named Pixar, and fell in love with an amazing woman who would
>become my wife.
>
> Pixar went on to create the worlds first computer animated
>feature film, Toy Story, and is now the most successful animation studio in
>the world. In a remarkable turn of events, Apple bought NeXT, I retuned to
>Apple, and the technology we developed at NeXT is at the heart of Apple's
>current renaissance. And Laurene and I have a wonderful family together.
>I'm pretty sure none of this would have happened if I hadn't been fired
>from Apple. It was awful tasting medicine, but I guess the patient needed
>it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm
>convinced that the only thing that kept me going was that I loved what I
>did. You've got to find what you love. And that is as true for your work as
>it is for your lovers.
>
> Your work is going to fill a large part of your
>life, and the only way to be truly satisfied is to do what you believe is
>great work. And the only way to do great work is to love what you do. If
>you haven't found it yet, keep looking. Don't settle. As with all matters
>of the heart, you'll know when you find it. And, like any great
>relationship, it just gets better and better as the years roll on.
>So keep looking until you find it. Don't settle.
>
> My third story is about death. When I was 17, I read a quote that went
>something like: "If you live each day as if it was your last, someday you'll
>most certainly be right." It
>made an impression on me, and since then, for the past 33 years, I have
>looked in the mirror every morning and asked myself: "If today were the
>last day of my life, would I want to do what I am about to do today?" And
>whenever the answer has been "No" for too many days in a row, I know I need
>to change something.
>
> Remembering that I'll be dead soon is the most
>important tool I've ever encountered to help me make the big choices in
>life. Because almost everything all external expectations, all pride, all
>fear of embarrassment or failure - these things just fall away in the face
>of death, leaving only what is truly important. Remembering that you are
>going to die is the best way I know to avoid the trap of thinking you have
>something to lose. You are already naked. There is no reason not to follow
>your heart. About a year ago I was diagnosed with cancer. I had a scan at
>7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't
>even know what a pancreas was. The doctors told me this was almost
>certainly a type of cancer that is incurable, and that I should expect to
>live no longer than three to six months. My doctor advised me to go home
>and get my affairs in order, which is doctor's code for prepare to die. It
>means to try to tell your kids everything you thought you'd have the next
>10 years to tell them in just a few months. It means to make sure
>everything is buttoned up so that it will be as easy as possible for your
>family. It means to say your goodbyes. I lived with that diagnosis all
>day. Later that evening I had a biopsy, where they stuck an endoscope down
>my throat, through my stomach and into my intestines, put a needle into my
>pancreas and got a few cells from the tumor. I was sedated, but my wife,
>who was there, told me that when they viewed the cells under a microscope
>the doctors started crying because it turned out to be a very rare form of
>pancreatic cancer that is curable with surgery. I had the surgery and I'm
>fine now.
>
> This was the closest I've been to facing death, and I hope its
>the closest I get for a few more decades. Having lived through it, I can
>now say this to you with a bit more certainty than when death was a useful
>but purely intellectual concept: No one wants to die. Even people who
>want to go to heaven don't want to die to get there. And yet death is the
>destination we all share. No one has ever escaped it. And that is as it
>should be, because Death is very likely the single best invention of Life.
>It is Life's change agent. It clears out the old to make way for the new.
>Right now the new is you, but someday not too long from now, you will
>gradually become the old and be cleared away. Sorry to be so dramatic, but
>it is quite true. Your time is limited, so don't waste it living someone
>else's life. Don't be trapped by dogma - which is living with the results
>of other people's thinking. Don't let the noise of other's opinions drown
>out your own inner voice. And most important, have the courage to follow
>your heart and intuition. They somehow already know what you truly want to
>become. Everything else is secondary. When I was young, there was an
>amazing publication called The Whole Earth Catalog, which was one of the
>bibles of my generation. It was created by a fellow named Stewart Brand not
>far from here in Menlo Park, and he brought it to life with his poetic
>touch. This was in the late 1960's, before personal computers and desktop
>publishing, so it was all made with typewriters, scissors, and polaroid
>cameras. It was sort of like Google in paperback form, 35 years before
>Google came along: it was idealistic, and overflowing with neat tools and
>great notions.
>
> Stewart and his team put out several issues of The Whole
>Earth Catalog, and then when it had run its course, they put out a final
>issue. It was the mid-1970s, and I was your age. On the back cover of their
>final issue was a photograph of an early morning country road, the kind you
>might find yourself hitchhiking on if you were so adventurous. Beneath it
>were the words: "Stay Hungry. Stay Foolish." It was their farewell message
>as they signed off. Stay Hungry. Stay Foolish. And I have always wished
>that for myself. And now, as you graduate to begin anew, I wish that for
>you. Stay Hungry. Stay Foolish. Thank you all very much.
>_____________________________
____________________
>
>Steve Jobs
>CEO, Apple
>CEO, Pixar




of other people's thinking. Don't let the noise of other's opinions drown
out your own inner voice. ... a comment from Hire Escorts , left on on Feb 11th, 2013 at 2:58 am