Sustainable Business Alliance

The Sustainable Business Alliance is a membership organization for companies committed to greater environmental and socially responsible business practices. Our members are a diverse community of over 100 sustainable businesses in the San Francisco Bay Area. We strengthen our businesses through networking, education, and partnership opportunities. We learn from and support each other through strong community and collaboration.
Our mission is to promote sustainable business practices, nurture the environmentally-committed business sector, advocate the environmentally progressive policies, and improve the environmental profile of economic activity in the East Bay.
If you are already implementing sustainable practices in your business, or would like to learn more about greening your business, consider membership in our growing network of eco conscious entrepreneurs.

phone (510)757-4954

PO Box 11944 Berkeley, CA 94712

Available by appointment only

Brand Storytelling: The Tool That Will Transform Your Business

posted by sustainablebiz on Jul 2nd, 2010 at 6:56 pm

Storytelling. It's the oldest form of human communication, present in everything from ancient cave paintings to drop-dead Superbowl ads. What makes a good story? What makes it effective as a motivational tool? Exactly what is "Brand Storytelling" and how can it improve your bottom line? And the biggest question of all: how do you become a great brand storyteller and ramp up your success?

Susan Bierzychudek, founder and president of Green Ideals Branding & Marketing Group will lead an engaging, interactive workshop to answer these questions and arm you with some actionable tools to improve your own brand storytelling. Her insights around emotional brand connections will help you move away from the all-too-famiiar, "This is what we do," to a richer, more meaningful and evocative, "This is why our work is important in your life."

Green Ideals Group works with socially conscious clients to improve their brand communication, developing clear, engaging brand stories that motivate their audiences -- improving memorability, loyalty, and profitability. They use language and pictures to build effective stories on a foundation of authenticity and smart communication strategies. Whether working on brand strategy, logos, website design, packaging design, printed collateral or marketing plans, the key to their success -- and their clients' success -- is unwavering consistency.

Susan founded Green Ideals Group 6 years ago, after a 20-year career in marketing communication and design for client companies on 3 continents. Having covered the gamut from Fortune 100 firms to entrepreneurial concerns, she realized that the companies getting all the attention utilized a distillation of the same guiding principles. These are the principles she'll be sharing with us.

Join us July 13 and find out:
- The components of effective brand storytelling
- How to uncover your company's authentic story
- How your well-told story can increase profitability

Location:
Numi Tea Garden
2230 Livingston Street, Oakland, CA
Driving directions

Cost:
$15 pre-registered SBA members
$20 pre-registered non-members
$22 at the door